In the summer of 1999, the celebrated Yonkers Rap trio the
LOX found themselves in a fight for freedom. Disappointed
with the direction of their career on Bad Boy, the group
wanted to be released from their contract in order to join
the newly formed Ruff Ryders/ Interscope label. The Ruff
Ryders had always served as the Lox's managers and the
group felt like the new Double R label could better
represent the hard-core sensibilities which they expressed
in their rhymes. Bad Boy was known for its radio friendly
dance hits and high priced videos, while the LOX were
quickly establishing themselves as Hip-Hop's rawest group.
The identities clashed, the LOX just didn't feel
comfortable in the shiny suits. "We just needed to be with
a rougher label" says Sheek. "A harder More...
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