ROBBIE WILLIAMS - SWING WHEN YOU'RE WINNING ALBUM

a dare gone well | Reviewer: Gerda | 8/10/2004

At last Robbie Williams comes into his own. He risked doing something completely different - and hit the nerve of the time. By now sales figures prove as much. :-)

So, what is it that made the album such a success?

For one thing, the time was simply ready for a return to swing.

For another, the singer feels rather more at home in these than in his own songs. The album seemed to mark a change, as for the first time he seemed to like performing on stage. You can feel that enthusiasm from the moment Williams launches into the first song, a cheeky self-parody.

And then there are the duets. The additional voices do add spice and variety to the largely witty lyrics.

And a last factor: for once, grannies are happy to listen to their grand-daughters fave singer. :-)

All in all, it was worth the risk many times over, both for Williams and his record company.

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Review The Album Swing When You're Winning