Last updated: 09/06/2010
Hold your horses as the next big thing in dance music has arrived. Her name is INNA and with a string of hits under her belt and the clubs of Europe and the Middle East already at her feet she is ready to take the whole world by storm. Now it’s her time.
INNA (real name Alexandra) is a 23 years old girl, originally from the Romanian Black Sea Coast. She knew where she was headed very early so she started voice coaching at the tender age of 8. Back then her stage name was also decided: INNA is a nickname that comes from her grandfather. But before plunging head first in international stardom, INNA made sure she’s got some proper education thus she graduated the Economical Highschool and the Political Studies College. Schooling over, in the good fashion of “once in a lifetime encounters”, INNA met the three talented guys from Play&Win (Radu Bolfea, Sebastian Barac and Marcel Botezan) at the end of 2007 and decided to give music a real shot.
They produced her first single “HOT” and changed the history of dance music in Romania. And beyond. As shown by Nielsen “Hot” was indeed the hottest thing in Romania coming on top of the most played songs on radio and television for the past year. But even before media started to pick the song, the promo already gained some tens of thousands of views on YouTube, quite a few for a unknown artist. Two videos were made for this song and INNA’s sexy yet sweet image captured the hearts of fans all over the country.
In a few short months INNA became a household name and her music a fixture in the clubs. “HOT” smashed the music charts, shortly after its release. “HOT” was no. 1 in the national Nielsen Airplay Chart, for 2 weeks and the “INNA fever” soon spread to Europe, the single receiving airplay in Russia, Poland, Bulgaria, Serbia, Slovakia, Greece, Belgium, Netherlands. And the list goes on as the single is to be released worldwide.
“LOVE” was next on INNA’s agenda being the title of her second hit produced by Play&Win. Much expected by the Romanian audience “LOVE” climbed very fast in the Romanian and international music charts proving that INNA is more than a nickname and a hit. The success of this single was completed by the video, shot in slow motion, having as theme the battle between good and evil. While “Hot” just started being an international hit and “Love” already riding high in the charts, a new song with Inna was released, a collaboration with Romanian DJ Bob Taylor titled “Deja Vu”. At first discretion was kept upon the identities of the singers, Inna being presented as “Anni”, but as the track was climbing the charts and Inna’s vocals were easy to recognize, soon everybody learned that “Deja Vu” was nothing but Inna’s 3rd single.
June 2009 was full of surprises for INNA, her popularity and the impact of the single “Hot” in Spain, brought her the Platinum Record. How “amazing” was that? Enough to prompt a single release with the same name with a video shot on a beautiful beach in Portugal. “AMAZING” went straight to number one in several territories where INNA’s “Hot” was already a big hit.
Awards and accolades wise 2009 was indeed INNA’s year: at Romanian Music Awards she won 4 of the 16 awards, while more recently she won the “Best Romanian Act” award at the MTV European Music Awards which took place November 5th 2009 in Berlin. There INNA caused a commotion on the red carpet wearing tight red pants and a transparent top, taking the spotlight for several minutes and delaying the entrance of other artists.
Hot, lovely and amazing INNA is not just a deja vu success story. It’s a fresh and surprising one and the best is yet to come. The world is big and the clubs are waiting...