In the 80s and 90s, entertainment might have been dominated by the likes of Michael Jackson or Prince, but the millennium belongs solely to Ginuwine. His first album introduced him as the most eligible Bachelor in the game, and he revealed 100% of himself on the second album. Both releases were double platinum outings. Now, R&B music welcomes its savior back with open arms, for the release of his third album, The Life.
"The Life is telling you where I'm from and what I do. Just getting to this third album was a big step. I was under a lot of pressure while recording this album," Ginuwine says reflecting on the changes in his life since his last time out. "I had to put myself in a mode. I locked the studio doors, and didn't let anyone bother me. I just sat down and got into my vibe."
Though Ginuwine has always mirrored himself in his music, The Life, as an album, comes closest to Ginuwine, the person. When Ginuwine found himself at the mercy of life's struggles, the R&B superstar decided to devote all of himself to his music. The recent passing of both his parents within a year of each other made Ginuwine dig deep into his soul to find his most personal feelings. "With the recent death of my parents, this album enabled me to say things that most artists wouldn't say or let anyone know about. I wanted to be truthful and say what I really felt. I'm glad that I'm able to share these personal feelings with my supporters. It makes me feel that they really know me," says Ginuwine. On "2 Reasons I Cry," a dedication to his parents, Ginuwine opens the door, and lets listeners into his life.
But even though he reveals a more sentimental side to himself on The Life, he's still the same ole G. The album's first single, "There It Is," is in true Ginuwine fashion. The talented vocalist pours his heart out over the bump-n-grindin' beat. The song is destined to become the next anthem for hard workin' men, fed up with their ungrateful women. On the chorus, he seductively sings, "I'm not doing this shit for nothing/ I pay the car note, light bills, house note/...what more do you want."
Unarguably R &B's sexiest crooner, Ginuwine has no competition when it comes to this brand of soul music. He flaunts his songwriting skills with concepts that are brutally honest, and down-to-earth, in a way only he can. On songs like "How Deep" and "Why Not Me," Ginuwine is destined to steal the hearts of all women, especially those attracted to his ghetto realism. And it isn't just what he says that attracts women. He explains, "It's all in how you deliver it. At times, I am romantic, at times I have a sense of humor, and at other times I'm spontaneous. A woman knows, by your delivery, whether you mean what you say, so I try to make sure I deliver my songs with that genuineness. That's how I got my name."
Though he reunited with producer Timbaland for a number of the album's tracks, that isn't to say that Ginuwine hasn't expanded his musical character for this latest project. Ginuwine sought out the help of his friend Raphael Saadiq to produce "2 Way," a song devoted strictly to the 2way pager way of life.
The Life features both breathtaking ballads and up-tempo grooves, illustrating the many different sides there are to Ginuwine. "Whatever situation you're going through, there's a song on this album that will relate to that," Ginuwine insists, speaking of his latest LP. Limiting the guest appearances to just one, Ginuwine teams up with Atlanta-based rapper Ludacris for "That's How I Get Down," a definite club-banger.
Writing most of the album's 16 songs, Ginuwine did enlist the help of prominent songwriter Diane Warren for one special song, "Superhuman," a sure-to-be pop hit. The album's content highlights Ginuwine's true personality, especially when he's as sincere as he is on "Show After The Show," speaking of what goes on in an entertainer's world.
As a performer, Ginuwine puts total entertainment into each and every show. He literally trains like a boxer, preparing for every performance by doing 500 push-ups and 500 sit-ups beforehand, to keep his endurance up. Even James Brown acknowledged Ginuwine as one of the best performers of his time. He comments, "It was an honor to hear that coming from a legend like James Brown."
Ginuwine, the entertainer, is on the verge of superstar-dom. Already a platinum-selling recording artist; the singer is about to take his acting career to the next level, as he prepares to star as the scarecrow in the upcoming version of The Wiz. He also stars alongside Vivica A. Fox in the October release Juwanna Man
Among other artists, Ginuwine is a trendsetter, whether its using original choreography on stage or recording cutting edge R&B music. "What you see is what you get," he offers. "And you'll always see 100%"
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Very blessed and highly favored man!! My Dream Has Came True | Reviewer: Laterica D. Thompson | 2/17/13
Well Elgin Baylor Lumpkin Jr aka:Ginuwine I would like to say that you are truly blessed and may god continue to bless you... I've been waiting all my life to see since I was 12yrs old.. I love everything about you especially your music, your style, and the way you sing just does something to me. I can relate to some alot of your songs. "There It Is" None of your friends business" Wait a Minute" "Pony" What's So Different" "2way" In Those Jeans" Stingy" "2 Reasons I cry" Ginuwine I just love you. I never thought I would get the chance to meet you but last night I must say my dream has finally came true......
Your my favorite: | Reviewer: Jasmine S Reed | 12/21/10
Elgin i just wanna say I love u and ur music! I appreciate u every time u come to Detroit I'm where u at!! Whenever I here ginuwine got a concert I'm there! Lol u seem real cool down to earth. It's nice to have singer that wanna meet and let there fans kno that u love them!!god is good I love u stay blessed:)
your number one fan | Reviewer: neundra king | 2/10/08
I just want to say that i love your music. I love the way you sing. When you sing, you touch people in many ways. I remember one night i played "Differences" on my cd player to help me sleep. I played it all night. When i woke up it was still playing.My biggest dream is to meet you one day. Me and my twin. We just love you so. Thank you for being you and doing what you do. Don't change it for no one.
For You | Reviewer: Sheretta | 8/23/07
I would love to do a just one song with you. Your pleasuring voice and comforting words make music worth listening. Seriously your the best and working with you would be a honor.
n/a | Reviewer: lani | 5/23/07
i only have a myspace e-mail so u could it me up when is ur next album
Ginuwine has changed my life forever | Reviewer: Jeana Shores | 4/19/07
I would just like to say that I will never stop listening to Ginuwine ever! I play all his CD's in my car and get a lot of people asking dang...Jeana you still bumping Ginuwine and I am like YES...even my kids ask me to please let them listen to the radio for 5 mins...lol!!! But I am such a big fan that I can't get him out of my head....Ginuwine is the reason why me and my fiance' are together...My man and I pay him all the time...We love you G. Please remain the same old G...and God Bless you and Tanya & all the beautiful kids you guys have...Keep bringing out the wonderful music...Take it back to the basics G...and b.t.w., I love the part on the Back 2 da Basics Inro when your son says: Dad, you got to go back to the basics...ohhhh he sounds so cute...Well, I am one of your biggest fans and I want to say keep it comin...I love you G.
From one of you biggest Fans,
Angelina Jeana (G)Shores
lovers and friends | Reviewer: sherleta | 2/12/07
do u love sexy girls like me i will be at the back at hamersmith palais i am sexy and 19 i will be with a friend and call you when i see u on valentine's day.
lots of love sherleta
He is the truth | Reviewer: Destinee | 10/8/05
Ginuwine is sexy,talented,and the truth. Ginuwine is the most talented artist out there. If you don't agree with me you must be crazy.
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