Avicii had only been producing a few months when his friends noticed that the productions were amazingly professional and that they had just witnessed a great talent being born. Avicii started out with doing a remix of the theme music for the Commodore 64 game ‘Lazy Jones’, but decided to drop it as it inspired him to make his own ‘Lazy Lace’ - released almost immediately on Strike Recordings.
Avicii was instantly fascinated with producing and spent many hours in his home studio creating one fresh tune after the next. Avicii never tried to get caught up in a specific subgenre of house, but wanted to keep the productions up to date and innovative. His music is inspired by the likes of Laidback Luke, Steve Angello and Tocadisco, but also Daft Punk, Eric Prydz and that of Axwell. In April 2008, Avicii released the first big track, ‘Manman’, on Pete Tong’s Bedroom Bedlam label after winning the Pete Tong Fast Trax. Avicii received an astonishing 70% of the votes and after the release and were contacted by numerous labels, promoters and booking agencies from all over the globe. Even Laidback Luke mentioned Avicii on his Myspace website saying: “[Avicii], by winning this competition, left many contesters behind in their dust. / So a big CONGRATULATIONS to these brilliant DJs for winning the contest and all the luck with their future careers!”
What Avicii wants is to create music for people to listen to and come to love, whether it be at home or in a dark nightclub. Avicii puts great emphasis on melodies in his productions and wants to appeal to fans of many different house music genres. Avicii signed on to At Night Management in May 2008 and within a month the buzz around them spread noticeably and they were recognized on labels such as Joia Records, Vicious Grooves and Ministry of Sound, just to name a few. By the end of that month, Avicii had already signed a big deal with Vicious Grooves in Australia and were head on target to soon explode over the entire globe.
After an incredible 2010 - with worldwide hit singles like Bromance and My Feelings For You plus hit remixes of Tiesto, Robyn, David Guetta, and Bob Sinclar - all bodes right for Avicii in 2011. With massive monster tracks lined up and many of the world's biggest events headlining Avicii on the bill, little is left to dispute that 2011 will be this enviously young talent's year. No surprise when his first release of 2011, Street Dancer, went straight for number one on the worldwide Beatport charts. Among upcoming releases are the highly anticipated remixes of Armin van Buuren - Drowning and Daft Punk - Derezzed as well as his own Penguin, Silhouettes, Abow and the mysterious ID circulating countless forums around the web.
With his monthly LE7ELS podcast and radio show at SiriusXM, Avicii is looking at establishing his name among the stars, bringing his contagious sounds to the masses and making them believe what many already know - Avicii truly is the Sound of Now.
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