Last updated: 08/13/2010 12:00:00 PM
In a year when Aventura has taken Premio La Juventud, Premio Lo Nuestro, The Billboard Award, multiple Casandras, (among many others), is a Grammy nominee and sold out Madison Square Garden Arena singlehandedly, who could foresee yet another landmark in this group’s explosive career. However, on October 18, 2007, MTV viewers decided otherwise. At the MTV Awards hosted at Mexico City’s Sports Palace on October 18, 2007 Aventura took MTV Tr3’s Viewer’s Choice Award for Best Pop Artist. The group was selected from a competitive field of mega-artist nominees: Daddy Yankee, Jennifer Lopez, Enrique Iglesias and R.K.M & Ken Y.
What more can be said about this great band? 10 years ago, as they commenced their musical trajectory, their nouveau style was scorned and dismissed by the traditional bachata community. But, it is impossible to hold back the tide - in the year 2000, “Cuando
volveras” (from the band’s first studio album, Generation Next) sizzled underground as it hit in the Northeastern U.S. in spite of
scant radio acceptance. However, in the year 2002 with the release of We Broke The Rules and the mega-hit “Obsesion,” Aventura literally exploded. Since then, the band’s fan base has expanded with each subsequent release. They are truly icons in their genre, and their music continues to exude excellence - from the depth and sensitivity of Anthony’s poetic lyrics and poignant melodies which have been fanatically embraced by fans from 5 - 92; to Lenny’s cutting-edge musical production skills (in partnership with Anthony) and personal style of guitar playing that has influenced an entire generation of young players; to Mikey’s soulful bass style which has become an earmark of the Aventura sound, as well as his radical rap style; to Henry’s excellent compositions, background vocals and comedic contribution.
One word that truly describes Aventura is perhaps “innovative.” They have never feared the unknown in their fusion of pop styles with
traditional bachata, their interchanging English and Spanish lyrics, as well as their experimentation with elements of world music such as
Flamenco (“Un beso”) or Bollywood (“Un chichi”).
On November 13, 2007 SONY BMG Entertainment and Premium Latin Music, Inc. are proud to release the DVD and Soundtrack of Aventura’s Sold Out concert a Madison Square Garden: The Kings of Bachata Sold Out At Madison Square Garden.
Anthony, Henry, Lenny, Max and Johnny Marines